The unstoppable wave of change

The Mallorcan hotel chain Iberostar is promoting the “Wave of Change” programme to improve the health of the coast, the seas and the oceans.

Removing all single-use plastic products in the company’s over 120 hotels around the world in 2019, replacing them with other materials that are more respectful of the environment. Incentivating consumption of fish and other products from the sea which are local and seasonal. And ensuring the protection and preservation of coral reefs, mangrove swamps and Posidonia meadows, ecosystems which act as lungs for the ocean, as well as providing shelter and food for millions of marine species.

These are some of the fundamental points of the Wave of Change programme set in motion by the Grupo Iberostar as proof of its active support of the environment.

According to the United Nations, more than 3 billion people around the world depend on marine and coastal biodiversity for their subsistence. Around 200,000 identified species live in the seas and oceans, although this figure may well run into the millions, as the UN itself declares.

Devastating data, such as the fact that every year nearly 13 million tonnes of plastic is dumped in seas and oceans, have set alarm bells ringing: if we continue at this rate, in 2050 there will be more plastic than fish in the sea.

Iberostar understands that the model of tourism in the world is evolving. And that beyond enjoying all the commodities of a vacation, today’s tourists like to know where the food they eat comes from, what materials the objects they will acquire during their stay are made of, or what positive aspects hotels and restaurants bring to the communities they are established in.